The business world is a competitive environment where first impressions are of paramount importance. In order to stand out in the face of tough competition, business leaders must innovate to set themselves apart from their competitors and generate customer interest. But how do you create a first impression that will leave a positive impression on customers from the moment they walk through the door?
The installation of personalized carpeting in your brand colours is, in our opinion, the answer to this question. Find out in this article why this accessory is a good commercial asset for your organization. Let’s get started!
Personalized carpeting: a great opportunity to improve your public image
Are you proud of your company and want to promote it? Personalized corporate carpeting in your company’s colours is a perfect accessory to include in your marketing strategy.
When you think about the different ways to boost your company’s image, you will surely think about working on your logo, improving your website or even publishing original content on your social networks. However, impressive results can be achieved by developing accessories that capture the essence of your business.
A custom carpet in your company’s colours can impress visitors or potential customers who visit your offices and positively reflect your brand. Every aspect of the interior design of a commercial space counts and choosing this type of accessory will create a unique visual that will strike the imagination of customers as soon as they walk through your door.
Personalized floor or wall mats… the important thing is that they reflect your ambitions!
Today’s customers no longer simply buy according to their utilitarian and emotional needs. Aesthetics and the overall environment play an important role in a purchasing decision. Research on colour psychology in marketing has shown that individuals judge a product or business environment within 90 seconds, usually based on colour 62-90% of the time.
Therefore, drawing your customers’ eyes to colourful elements and taking care of the environment they find themselves in will encourage them to marvel at their surroundings. This will probably result in a better brand awareness and perhaps even more sales if you work in the retail world.
In this sense, in addition to promoting your brand image, it is important to take advantage of all the opportunities you have to enhance the experience of your potential clients or business partners. With the addition of decorative elements such as a carpet in your company’s colours or even a personalized wall covering, you will make your customers’ visit more visually pleasing.
Personalized carpeting: the marketing tool for your business
In short, adding carpeting in your company’s colours and even a personalized wall covering not only enhances your public image, but also optimizes the customer experience of your future visitors. These accessories are not only visual attractions, but they are also a considerable commercial asset for your company.
If you would like to do business with a company that specializes in custom carpet design, contact the Couper Croiser team now. Our team will be able to advise you on your commercial or corporate carpet projects to achieve a unique design.